The Systematik data maturity framework helps organizations better understand where they are in their data journey and where they want to be in the future. The guide below shows what your results mean and how our experience can improve and increase your data capability.
At the User stage of data maturity, organizations understand that data is like the oil of the 21st century when used correctly. You may or may not have data feeding into a single platform or data warehouse that is managed on local servers with limited scalability.
“Information is the oil of the 21st century, and analytics is the combustion engine.”
– Peter Sondergaard, Senior Vice President and Global Head of Research at Gartner Inc
Organizations at this phase of the maturity journey utilize data as a focal point in planning and forecasting meetings, but it is rarely taken outside of that remit. Data helps the organization build reports and understand past results but does not have a predictive capability to augment the forecasting process.
Companies in the User stage of data maturity are starting to form strategies that include data-oriented tactics. Still, the existing architecture is not very flexible and does not embrace a data-driven culture. Big data is a concept that the organization is aware of but is not yet leveraged, with data typically still spread across multiple platforms rather than centralized.
Data management, governance, and privacy are fixed processes rather than accounting for the industry’s dynamic nature. That leads to a lack of process validation and consideration for regulations like GDPR and PII. Poor data quality leads to incorrect decisions, business inefficiencies, missed opportunities, and lost revenue.
Misusing data can result in ramifications such as incorrect customer profiling, system, and collection errors that are difficult to resolve.
Business data centers around internal information, and there are no processes that leverage external (third-party) data to help identify trends and new opportunities. Although the organization is aware that data is available and being collected, they are not necessarily capable of deriving meaning.
“We are surrounded by data but starved for insights.”
– Jay Baer, marketing and customer experience expert
The Systematik team of experts can offer a 100% free no-obligation thirty-minute strategy session call to start guiding you along your data maturity journey. Contact the team today to see how we can help get your organization from where it is today to where you want it to be in the future and turn your data into a more valuable business asset.
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