Automated multi-channel marketing reports

Incite Response is a digital marketing agency based in Florida, United States. They have more than 60 high profile clients in the hotel and health care industry.

“Systematik untangled our Google Tag Manager, Analytics, and Adwords tracking giving us much higher confidence in our data and reporting.

They are excellent communicators and were willing to work within our own communications infrastructure showing a mastery of remote working capabilities.

They are talented and knowledgeable. We provided the necessary direction and they delivered on time. We will be hiring them again.”

– David Metze
Founder of incite response

The problem

  • They were doing manual reports every month for each of their clients
  • Conversions tracking wasn’t accurate
  • They were getting contradictory information from Facebook Ads and Google Ads.
  • Ecommerce data wasn’t tracked properly

The solution

The first step was to identify which clients had inaccurate data or conflicting information. We then went to work and reconfigured their Google Tag Manager and Google Analytics. Once we validated that the data was accurate, it was time to build a dashboard template that would be used for all of their clients.

The results

Now that the data was accurate, Incite response CEO was feeling more confident talking with his clients about the performance of their campaigns. They got amazing feedback from their clients but most importantly, they were able to save 20 hours of work each month on reporting alone!

  • 20 hours of work saved each month on reporting
    Accurate conversion tracking
  • A better understanding of how each marketing channel is performing and where they should focus their attention
  • Branded automated dashboard for Google Analytics, Google Ads, and Google Search Console

The technical stuff

Google Analytics dashboard features
  • Filters (date range, source/medium, device category, region)
  • Comparison (previous year)
  • Sessions
  • Conversions
  • Conversion rate
  • Revenue
  • Session and revenue over time in a line chart
  • Device category by sessions
  • Conversions over time
Google Ads dashboard features
  • Filters (date range, campaign)
  • Number of clicks
  • Click-Through rate
  • Impressions
  • Conversions
  • Conversion rate
  • Cost per conversion
  • Total spent
  • Average cost per click
  • Top campaigns table
  • Auction insight table
  • Search terms table
Search Console dashboard features
  • Filters (date range, campaign)
  • Number of clicks
  • Click-Through rate
  • Impressions
  • Clicks & impressions over time
  • Landing pages by impressions
  • Search queries table

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